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Nike (unwittingly) pays for filmmaker’s around the world trip [video]


Nike commissioned filmmaker and peanut butter jar MacGyver Casey Neistat to create a commercial for the Nike+ Fuelband #makeitcount campaign. Instead of taking the traditional ad-making route, Neistat took the cash and set out on a trip around the world with his friend Max. While certainly a lesson on making it count, the method of creation might not have been what Nike had in mind.

Via Gizmodo.

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