Holy Kaw!

All the topics that interest us.

6 ways to be a visual storyteller


Telling a story is a skill that needs to be sharpened regularly. Smartblog offers six pieces of advice to become a more dynamic storyteller. For example:

  • Style matters. How you tell your story is just as important as what you tell. Karl Gude emphasized what he called “Theatrical Literacy;” when you see a movie, you want to hang onto the characters, cry your eyes out or laugh hysterically, rather than just watch images and hear dialogue. The same applies to telling your brand’s story. Become a character, portray emotions and use different mediums to instill them.
  • Don’t try to speak to everyone. Your story has to appeal to your audience, not the entire world. Rather than putting all of your focus into the tools to tell a story (YouTube/video, Instagr.am, poster, etc), figure out the story that your target patrons are going to listen to and how you can strike a chord with them. Know what you want your audience to relate and respond to and tell your story using those pieces.

Full story at SmartBlog on Social Media.

Top social media news.

Photo credit: Fotolia

Posted by

Comments are off for this post.

  • Anonymous

    This is really great advice for writers! I think we often tie ourselves up in knots trying to fit into some preconceived mold, instead of trying to find our true voice and strike the right chord with our readers.