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Slo-mo disco BASE jumping [video]

If you’re going to leap from high buildings, cliffsides, what have you, why not dress in a style that would outshine the man of steel himself?

Betabrand went to new heights to promote their Discobrand line of clothing and traveled to Greece, Switzerland and Malaysia to make sure everyone got a good look.

Our only question is, how do you pass up using “Staying Alive” as the soundtrack? What, too predictable?

Full story at Betabrand @ YouTube via Laughing Squid.

Extreme advertising.

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