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TED: Understanding the mind tricks of tech companies

The goal of every company and brand is to grab your attention, so mind tricks are constantly evolving to do just that.

Design thinker Tristan Harris explains how the big tech companies are manipulating us to catch and keep our attention focused on what they want by using their knowledge of how we think.

Spark some anger? Knowledge of what’s going on is the first step toward resistance and Harris lays out three big changes we have to make to protect ourselves.

Full story at TED.

TED goes behind the scenes of tech.

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