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The 4 C’s of community building

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There are many rules of social media, but ultimately if you’re in the game to leverage its power for marketing a business or cause, building an engaged and sustainable community is top priority.

In social media your worth is measured on the value of the content you publish. More than your own content, you must provide context from your industry. And, social media is not about the tools, but the people so make sure you connect.

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