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The football helmet warning label no one will read

football helmet warning label

If you’re already in the market for a football helmet, chances are you won’t be reading the warning label, but you might be trying pretty hard to hide it from Mom.

Schutt Sports has decided that honesty is the best policy, though it doesn’t bode well for the future of the sport in a culture bereft of tornado slides and full of padded playgrounds.

One youth league in California actually called the warning offensive and chose a brand with a less dire message, but Robert Erb, Schutt’s chief executive stands by the language they use.

“This is not to provoke fear or controversy,” he said. “It was to tell you to look both ways when you cross the street, not ‘don’t cross the street.’ ”

The good news is, it’s not too late to get the kids all riled up for the World Cup!

U.S.A.! U.S.A.!

Full story at  The New York Times via Deadspin.

The real risks of football.


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