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Using behavioral science to change bicyclists’ behavior

Archimedes once said that if you give him a place to stand and a large enough lever, he could move the world. This video proves that, with just the right understanding of human behavior and some duct tape, you can at least move some people. These behavioral scientists use a technique called “nudging” to get people to make slight modifications to their behavior. Those slight modifications, on a macro scale, end up having real consequences on the world.

Full story at YouTube.

More interesting psychology.

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