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How to use LinkedIn for your small business


Most people think LinkedIn is, first and foremost, an individual’s game. But LinkedIn can also be useful for your small business. Open Forum offers several great use cases. Here’s just one:

LinkedIn recommendations

One of the best ways to build your business’s reputation on LinkedIn is to ask for recommendations from customers, clients or business partners. Recommendations from others will show up in their profile, meaning that their own network will see it, which gives you a much wider reach than your own network. You can also use LinkedIn’s Recommendation Ads to have your recommendations placed strategically on your customers’ profiles.

Full story at Open Forum.

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