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Winners & losers in anti-obesity campaigns


A new study examines which public health campaigns motivate people to lose weight, and which come across as stigmatizing.

Researchers from Yale conducted an online experimental study with a national sample of 1041 Americans. Participants viewed campaign messages from national and highly publicized public health campaigns to address obesity.

The winners: 

  1. Increased fruit and vegetable consumption, as promoted by the national “5-A-Day” campaign
  2. “Learn the facts, eat healthy, get active, take action,” as encouraged by the First Lady’s “Let’s Move” campaign and other more general health messages

Find the losing campaigns at Futurity.

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Photo credit: Fotolia

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